RiverBlue: Can fashion save the planet?

Documentary film RiverBlue is putting the iconic fashion item of blue jeans under the spotlight to unveil its contribution to the destruction of the world’s rivers and its effect on humanity.

Through harsh chemical manufacturing processes and the irresponsible disposal of toxic chemical waste, RiverBlue brings to light the impact that the manufacturing clothing has on rivers, and the impact its had on people who count on the waterways for survival.

While RiverBlue highlights the effect fashion is having on the environment, the movie also serves to bring about transformation by demanding change in the textile industry from “top fashion brands that can make a difference”.

River activist Mark Angelo, who journeys across some of the world’s rivers to examine the ecological footprint caused by the production of blue jeans in RiverBlue, said: “Of all the sectors that are out there, this [textiles and fashion] industry is a particular sector where people can have a real influence on changing things for the better.”

The makers of RiverBlue have taken their teachings one step further and created an online platform for sustainable fashion, Fashionheroes.eco. The platform serves as a space for people to find out about ethical fashion brands and to participate in making choices that serves the greater good for the environment and humanity.

As RiverBlue Writer and Director, David McIlvride said: “A singular voice can make a change. That there is positive things happening out there.”

RiverBlue is currently being screened across film festivals across the US and Canada. It is slated for worldwide release online later this year.


Rosalind Medea is Life & Soul Magazine’s Chief. She is a writer specialising in sustainable life & style, music, entertainments and wellbeing. Rosalind also works as a spiritual life coach and intuitive advisor helping people to become who they truly are and manifest their heart & soul’s desires into their lives: www.rosalindmedea.com



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