Waves for Water: Jon Rose’s “life purpose” to bring clean drinking water to those in need

Jon Rose has always had a powerful connection to water. But his initial venture with water, bringing him in contact with the oceans as a pro surfer was not his destined call, but he soon discovered that bringing clean drinking water to millions of people who need it most is his “life’s purpose”.

Jon Rose set up Waves for Water in 2009 with the philosophy of “doing what you love and helping along the way”. Waves For Water is a non-profit organisation that works on the frontline providing aid and clean water solutions to communities in need around the world.

Jon Rose’s journey in finding his calling has been documented by Red Bull TV in the film Waves for Water: Clean Water is His Life’s Purpose. You can watch the documentary here.

Waves for Water: Clean Water is His Life’s Purpose is an enlightening documentary which shows Jon Rose’s personal journey towards becoming his true self and following his gut, exposing what it’s like to discover a higher purpose in life, even when one isn’t searching for it.

Jon Rose says: “The idea that one person can’t make a difference is bullshit. I think we are born very powerful and I think society takes away some of the power. There’s all these different things that it tells us we are supposed to do, and that’s taking away the power we were born with and this power to move mountains, to change the game.”

In his efforts to serve the greater good, Jon Rose honours that which feels right to his inner being. He explains: “We [Waves for Water] take it very serious, but why not, you know, just go out there and purely enjoy these amazing places that we’re in? The old school model of service was, like, ‘I need to go save these people’. I don’t believe in that.

“To be honest, I never set out to save anyone. It’s not about saving anybody. It’s about me doing my part and participating in this world a little bit more socially conscious, and exercising all my passion, and living the life I want to live.”

Waves For Water take portable water filtration systems to communities around the world in need of clean water. The programing has touched over 7 million people in more than 27 countries, including Sierra Leone, Indonesia, Nicaragua, Haiti, Brazil, Liberia, Mexico, India, and Colombia.

Waves for Water also co-ordinate and execute natural disaster relief efforts around the world. They have responded to almost every major global disaster, earthquake or tsunami: in Nepal, Bosnia, Philippines, Indonesia, Haiti, Japan, and Chile; in Pakistan, India and Mexico; and on the east coast of the US with a comprehensive initiative in response to “Superstorm-Sandy”.

Waves for Water

Rosalind Medea is Life & Soul Magazine’s Chief. She is a writer who specialises in sustainable life & style, music, entertainments and wellbeing. Rosalind also works as a spiritual life coach and intuitive advisor helping people to become who they truly are and manifest their heart & soul’s desires into their lives: www.rosalindmedea.com

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