The LEGO Group – investors in two offshore wind farms – has built the largest ever LEGO brick wind turbine and bagged itself a Guinness World Records title in the process.
Built to help raise awareness of the importance of renewable energy and to help get kids involved in the shift to clean power, the LEGO Group constructed the model of a wind turbine using 146,000 LEGO bricks.
The LEGO wind turbine stands 7.5 metres tall and is a tribute to the record 200 metre tall wind turbines of the Burbo Bank Extension wind farm – the largest windmills in operation globally.
The LEGO Group’s latest investment in renewable energy is a 25% stake in the Burbo Bank Extension wind farm, off the coast of Liverpool. The wind farm, which recently officially launched, will generate clean power for more than 230,000 British households.
The LEGO wind turbine was publicly unveiled at Liverpool’s Liverpool One Shopping Centre. From the summer of 2017, the record-breaking LEGO wind turbine will be located at the UK’s LEGOLAND Windsor Resort.
The LEGO Group has invited hundreds of children from the Liverpool area and more than a million children on the LEGO Life social media platform to participate in building challenges, in a bid to inspire children to participate in environmental issues.
Children are encouraged to use their creativity and imagination to build a renewable energy machine that can capture the wind and provide energy to power their lives.
Bali Padda, CEO of the LEGO Group, said: “We see children as our role models and as we take action in reducing our environmental impact as a company, we will also continue to work to inspire children around the world by engaging them in environmental and social issues.”
Children across the world can also join the LEGO Planet Crew, where they can take part in a mission to help protect the planet for future generations and share their views on the responsibility issues they feel most passionate about.
Rosalind Medea is Life & Soul Magazine’s Chief. She is a writer who specialises in sustainable life & style, music, entertainments and wellbeing. Rosalind also works as a spiritual life coach and intuitive advisor helping people to become who they truly are and manifest their heart & soul’s desires into their lives: www.rosalindmedea.com