Awareness raising about water pollution and waste has taken on a new campaigning technique in the form of frozen popsicles comprising of sewage from Taiwan.
With its bright coloured wrappers, each numbered and with a specific name, the popsicles look like any other popsicle. Look carefully at the wrapper and each popsicle states a “flavour” which in fact is based on the locale of the water sample used to create the popsicle – “Yang-tzu-chou Drainage,” “The Large Ditch in Tianwei,” and “New Huwei Creek”.
Rip open the packaging and the popsicles tell a different story, one that is most certainly not-fit-for-consumption.
The Polluted Waters Popsicle campaign, devised by a group of students from National Taiwan University of the Arts, took samples from sewage across 100 different locations in the East Asia island. They then froze their samples – which included plastic wrappers, bamboo chopsticks, bottle caps as well as polluted waters – and preserved them in a polyester resin.
While popsicles mainly constitute water, the students decided to create the Polluted Water Popsicles to raise awareness of Taiwan’s water-pollution problem, and to emphasise the importance of clean water.
One of the students involved in the project, Hung I-chen, told Mashable: “They’re made out of sewage, so basically these things can only be seen, not eaten. [Having] pure water, a clean water source is actually very important.”
The Polluted Water Popsicles were recently displayed at a design event in Taipei, where there was a mixed response.
Hung I-chen said: “People thought the concept was cool, but were also simultaneously disgusted when they saw what each popsicle was made of.”
Rosalind Medea is Life & Soul Magazine’s Chief. She is a writer who specialises in sustainable lifestyle and living, music, entertainments and wellbeing. Rosalind also works as a spiritual life coach and intuitive advisor helping people to become who they truly are and manifest their heart & soul’s desires into their lives: www.rosalindmedea.com