Turmeric is a wondrous spice central to Indian cooking, the ancient healing system of Ayurveda and now, YLLO, a face scrub which is making use of this “gold dust” and its skin healing properties known for fading scars, clearing acne and reducing inflammation.
YLLO, which is a face mask in powder form, is applied directly onto skin after mixing with water. As well as turmeric, YLLO’s face mask formula also includes an all natural, vegan blend of chickpea flour, coconut oil, cane sugar, sea salt, vitamin E oil and lemon essential oil.
The scrub exfoliates the skin as well as reduces acne and scarring, evens out skin tones, slows hair growth and leaves skin feeling soft and nourished.
Known as haldi in Southeast Asia, the bright yellow spice is traditionally used as a paste in pre-wedding rituals or haldi ceremonies, when it is applied to the bodies of the bride and groom.
Haldi is revered magically for warding off evil spirits and promises a life of prosperity for couples who are getting married.
Aside from producing a natural product that works wonders on the skin, YLLO is also using their expertise of the yellow spice in raising awareness of child marriages.
YLLO say: “The tradition [haldi ceremonies] is beautiful and should be celebrated. Unfortunately, there’s a horrible truth that isn’t often talked about. In India alone, it is estimated that 47% of girls are married before their 18th birthday. We don’t want something as amazing as the haldi ceremony to be associated with child marriage.”
YLLO, which was set up by Ottawa-based couple Jamil Bhuya and Jaz Fenton, is more than just a beauty brand. It is in part, personal project. For Jaz Fenton, the search for a natural product that would relieve her recurring skin issues was the driving force. Whereas for her partner, Jamil Bhuya, raised in a Bengali family, there was family experience of child marriages – his own grandmother having been married at 9-years-old.
The couple’s aim is to empower girls to make their own choices while educating communities on the negative effects of child marriage. As well as donating 10% of all profits to international charity Girl Not Brides, YLLO’s website is also a space to share stories of child brides and their personal stories.
Jamil Bhuya says: “We want to help young girls who have had their lives dictated for them from birth. I have relatives who have endured the practice of child marriage and I stand strongly against it.
“It feels good that a little yellow can go a long way.”
YLLO is currently working on three new products expected to be released late summer.
Rosalind Medea is Life & Soul Magazine’s Chief. She is a writer who specialises in sustainable lifestyle and living, music, entertainments and wellbeing. Rosalind also works as a spiritual life coach and intuitive advisor helping people to become who they truly are and manifest their heart & soul’s desires into their lives: www.rosalindmedea.com