Parley for the Oceans has teamed up with Corona in a commitment to protect 100 Islands against marine plastic pollution by 2020 and to turn them into “symbols of change”.
The long-term partnership sees the Mexican drinks company, Corona, and creative campaigners for ocean awareness, Parley for the Oceans, commit to protecting 100 islands starting in six key regions – Mexico, Maldives, Australia, Chile, Italy and the Dominican Republic.
An estimated 8 million metric tons of plastic waste enter the oceans each year. The problem is found in every known ecosystem and at every level of the food chain. If current marine pollution trends continue, the oceans will contain more plastic than fish by the year 2050.
The ocean conscious partners will protect these regions by implementing Parley’s creative, multidisciplinary approach and signature formula, the Parley A.I.R. Strategy (Avoid, Intercept, Redesign).
The Parley A.I.R. Strategy addresses the fast-growing and global threat of plastic pollution based on the belief that plastic is a design failure, one that can only be solved if we reinvent the material itself. The simple strategy stands for A: Avoid Plastic Wherever Possible, I: Intercept Plastic Waste, and R: Redesign the plastic economy.
The partnership, aimed at protecting 100 islands, will encourage people to implement Parley’s A.I.R. strategy by taking simple actions such as using less plastic in their daily lives, to recycle more, and to educate the people around them to do the same.
You can view Parley’s A.I.R. strategy here and pledge your support.
Parley for the Oceans invented Ocean Plastic™ from upcycled marine debris and developed a formula for long-term change in order to raise awareness and immediately reduce the production of new plastic. The company has collaborated with companies including Adidas, Bionic Yarn and G-Star Raw on clothing lines and accessories made from ocean plastic waste.
Cyrill Gutsch, founder of Parley for the Oceans, said: “We are all connected to the sea. The state of our islands is a powerful reminder of that fact. Plastic trash travels around the world and washes up on the most remote beaches, enclosing paradise with a belt of colorful plastic debris. It makes you understand that something is dead wrong. Plastic is a design failure. At the Parley A.I.R. Strategy: Avoid plastic; Intercept plastic debris; Redesign materials, products and the ways we use them.”
Mexican beer brand, Corona, has been using its influence as a brand for a greater good in engaging local communities to do beach cleanups with an initiative called ‘Save the Beach’ in several countries around the world.
Thiago Zanettini, Global Vice President of Corona, said: “We will spread our love for the oceans and make people understand that we need to take care of it, inspiring people to change their own behaviors. Corona is present in more than 180 countries and we have the opportunity and the responsibility to use that reach to be a voice for the oceans.”
Cyrill Gutsch, founder of Parley for the Oceans, added: “Economy caused this plastic problem in the first place, but with the transformative power of collaboration and Eco Innovation, we can make it the key to the solution.”
Parley for the Oceans and Corona have enlisted the support of a team of global ambassadors to represent the partnership in their countries. They include Mexican actor Diego Luna, Australian actor Chris Hemsworth, Chilean big wave surfer Ramón Navarro, and Dominican Republic TV presenter Nashla Bogaert.
Y Tu Mama También and Rogue One actor Diego Luna said: “When you picture beautiful islands and other beach destinations, you imagine them in their pristine state with clear blue waters, but then you see the problem up close and you realise that we are destroying paradise through our careless use of plastic.
“All of us can be part of the solution and help our beaches and oceans by taking simple actions to use less plastic in our daily lives, recycle more, and educate the people around us to do the same. I’m particularly proud to be affiliated with a program that is not only committed to protecting beaches around the world, but also in my homeland Mexico.”
Beyond protecting 100 Islands, Corona will implement a plastic conscious philosophy across all aspects of the brand by adopting the Parley A.I.R. Strategy.
The brand is to also redesign one of their biggest global programmes, Corona Sunsets – a series of festivals and events occurring worldwide – to not only align with the Parley A.I.R. Strategy, but also to leverage the occasion as a means of educating more than 350,000 consumers a year and spread the message about saving our oceans.
Rosalind Medea is Life & Soul Magazine’s Chief. She is a writer who specialises in sustainable lifestyle and living, wellbeing, music and arts. Rosalind also works as a counsellor, intuitive reader and spiritual life coach helping people to become who they truly are and manifest their heart & soul’s desires into their lives: www.rosalindmedea.com