Antiform: Fashion label putting waste materials first in the design process

Antiform is a fashion label which takes reclaimed materials and employs zero-waste pattern cutting techniques to create unique, one-of-a-kind pieces.

All of the materials and workmanship involved in the production of Antiform clothing is sourced within the UK and as local to the company’s Bristol-based studio as possible.

Working with waste textiles including tweed, glitter, cashmere, wool and plaid, Antiform’s collection deploys a creative process which is based on the materials available first and foremost.

Antiform’s collection is a small, eclectic range of womenswear and menswear that is always going to be unique for the very fact that it’s approach is “reactive”, rather than how most designers work which is by starting with the designs first, then moving on to the materials.

Antiform’s sustainable approach to fashion was established in 2007 by founder and creative director, Lizzie Harrison.

Lizzie Harrison, who also teaches and lectures on sustainability at RCA, says: “I want to make fashion clothing but I am not prepared to do this if it causes environmental or social problems. In fact I believe it can actually be such an amazing tool for development. I see it as an exciting challenge rather than being limiting which is why we really strive to create interesting clothing.

“In the UK our greatest raw material is waste and there are so many opportunities to use it to make something really beautiful and create a myriad of second lives.”

Antiform

Rosalind Medea is Life & Soul Magazine’s Chief. She is a writer who specialises in sustainable lifestyle and living, wellbeing, and entertainments. Rosalind also works as a psychic, counsellor, intuitive reader and spiritual life coach helping people to become who they truly are and manifest their heart & soul’s desires into their lives: www.rosalindmedea.com

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