Stop Funding Hate is calling on leading UK mobile phone providers to stop advertising in newspapers that “promote hate”.
EE, Vodafone, BT, Three, O2 and other UK mobile phone providers are among those advertisers that Stop Funding Hate have urged to stop advertising in The Sun, Daily Mail and Daily Express. Campaigners are asking them to “Start spreading love and #StopFundingHate”.
The Stop Funding Hate campaign seeks to emphasise positive values: love, kindness, compassion and respect for others, whatever their religion, ethnicity, gender or sexuality.
An accompanying video, launched via Stop Funding Hate’s Facebook page, asks people to share it and urge their mobile phone providers to rethink their advertising policy. You can view the video here.
The Sun, Daily Mail and Daily Express is known for its sustained attack on refugees, immigrants and migrants.
Earlier this week, The Sun newspaper published an article about Brexit and immigration by columnist Trevor Kavanagh in which he cited sexual abuse cases in Rotherham and suggested that “Muslims are a specific rather than a cultural problem” and posed the question “What will we do about the Muslim problem?”.
The Daily Mail’s online offering includes columnist Katie Hopkins who is known for inciting anti-Muslim sentiment with her tirades. Katie Hopkins’ columns, widely shared even by people who despise her views, generate significant revenue for the Dailymailonline. While The Daily Mail has sought to distance itself from its online website’s ties to Katie Hopkins, it is no different in its hate-filled vitriolic.
Stop Funding Hate calls on advertisers to boycott newspapers that use “hate and division” to drive sales.
The campaign, set up by Richard Wilson, an NGO worker from London, promises to “call out” advertisers who preach values of honesty and decency but fund newspapers that it claims trade in “hate, prejudice and lies”.
The project gained widespread media attention in November 2016 when Lego announced it would no longer run promotional giveaways with the Daily Mail. The Body Shop have also taken action based on Stop Funding Hate’s campaign.
Newspapers largely survive on advertising rather than sales of newspapers. In 2015, newspapers made £1.2 billion in advertising.
Richard Wilson said: “Only a relatively small proportion of the population actually buy these newspapers, but they are everywhere. So even if you don’t personally buy them, the chances are you are shopping with a company that is helping to finance their activities.
“The press use fear and division to sell more papers, and they don’t care what we think. Because hate pays.
“But to survive, newspapers also need money from adverts. And advertisers do care what we think of them. They spend a fortune promoting brand values like honesty, decency and inclusivity.
“So if they pay for ads in papers that deal in hate, prejudice and lies, we [Stop Funding Hate] will call them out.”
Rosa Medea is Life & Soul Magazine’s Chief. She is a writer who specialises in sustainable lifestyle and living, wellbeing, and entertainments. Rosa also works as a psychic, counsellor, intuitive reader and spiritual life coach helping people to become who they truly are and manifest their heart & soul’s desires into their lives: www.rosalindmedea.com