BuySmart: A consumer-smart online community for a fairer economy

Want to find local businesses that are aligned with your values as a consumer? BuySmart is an online community of businesses, organisations, and people who believe a fairer world is possible.

BuySmart helps consumers understand more about what they buy, and introduce them to brands who share their values.

Harnessing consumer power for a fairer economy, BuySmart aims to use its collective influence to push for greater transparency on the impact companies have on society – from pushing for greater corporate transparency over tax, to making supply chains more ethical.

BuySmart work with independent UK businesses, who provide jobs and breathe life into local communities. They include Yeo Valley, The Food Assembly, Elvis & Kresse, Belvoir Fruit Farms, and Higgidy. Over 70 independent brands are currently featured on the site, many of which are sustainable and ethical businesses.

BuySmart say: “Consumer power can change the world – you just need to believe it. Like a vote at the ballot box, a small action of an informed purchase is huge when part of a wider movement. By being more aware of who you are buying from, we can make real change.

“The internet has empowered us to make smarter buying decisions – we can harness this power to create a better society for us all.

“We are delighted to be working with some of the most innovative, independent companies in the UK, each with an authentic set of values at the core of their business model. They represent the future of the economy – one where we can expect transparency, and reject greenwashing.

“Yet the challenge of how to find these businesses remains the same – traditional means of advertising are still dominated by those with the deepest pockets. We want to change that.”

BuySmart have teamed up with ethical business specialists including the Living Wage Foundation, B Corps, and 38 Degrees to select retailers based on authenticity and integrity.

To sign up to be a part of BuySmart’s online community, click here

Rosa Medea is Life & Soul Magazine’s Chief. She is a writer who specialises in sustainable lifestyle and living, wellbeing, and entertainments. Rosa also works as a psychic, counsellor, intuitive reader and spiritual life coach helping people to become who they truly are and manifest their heart & soul’s desires into their lives:


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