Sweden’s fruit cider creators, Kopparberg, are doing their bit to bring party vibes to Londoners this Bank Holiday weekend whilst encouraging them to recycle with its mobile pop-up, Kopparberg Recycling Rig.
The newly-launched Recycling Rig is inviting Londoners down to London parks this weekend for a Kopparberg party in return for their environmental efforts.
The installation powers parties in the capital’s parks, in exchange for empty bottles and cans handed in by Londoners. Kopparberg Recycling Rig was first unveiled to London revellers on 12 August.
Kopparberg Recycling Rig is built from up-cycled materials including reclaimed wood. The three-metre-high truck features a total of 30 music speakers, which are powered by the empties handed in by Londoners. The more that are handed in, the longer the music plays.
Visitors to London parks this Bank Holiday (25-28 August) will be able to sample complimentary Kopparberg fruit cider and lager, before exchanging their empties to power the music hosted by a resident DJ.
The Recycling Rig is inspired by “Fånga Dagen”, the Swedish way of saying “life is what you make it”.
Rob Salvesen, senior marketing manager at Kopparberg, said: “We’ve launched the Recycling Rig because it captures that spirit of ‘Fånga Dagen’ – it’s encouraging us all to do our bit to keep our parks green, while having a great time too. It’s a mindset we live by in Kopparberg town and the reason why our brand was created 24 years ago.”
Rosa Medea is Life & Soul Magazine’s Chief. She is a writer who specialises in sustainable lifestyle and living, wellbeing, and entertainments. Rosa also works as a psychic, counsellor, intuitive reader and spiritual life coach helping people to become who they truly are and manifest their heart & soul’s desires into their lives: www.rosalindmedea.com