Ooho, the edible water bottle, is aiming to make plastic water bottles a thing of the past.
Ooho is a spherical packaging made of seaweed – entirely natural and biodegradable. The idea is you pop the whole globule into the mouth, for a quick burst of refreshment. Inspired by the way nature retains liquid, each individual edible Ooho globule holds two to five centilitres of water — the average sip.
The innovation in water consumption has been created by sustainable packaging start-up, Skipping Rocks Lab.
Skipping Rocks Lab is pioneering the use of natural materials extracted from plants and seaweed, to create packaging with low environmental impact.
The London-based start-up say: “Our [Skipping Rocks Lab’s] goal is to create a waste-free alternative to plastic bottles and cups. Our proprietary material is actually cheaper than plastic and can encapsulate any beverage including water, soft drinks, spirits and cosmetics.
“Our first product, Ooho, will revolutionise the water-on-the-go market. The spherical flexible packaging can also be used for other liquids including water, soft drinks, spirits and cosmetics, and our proprietary material is actually cheaper than plastic.”
Ooho is currently being trialled and given out at events and festivals. Skipping Rocks Lab expects to roll out Ooho on a larger scale in the near future.
Rosa Medea is Life & Soul Magazine’s Chief. She is a writer who specialises in sustainable lifestyle and living, wellbeing, and entertainments. Rosa also works as a psychic, counsellor, intuitive reader and spiritual life coach helping people to become who they truly are and manifest their heart & soul’s desires into their lives: www.rosalindmedea.com