Old billboard vinyl being used as roofing in South America is where the idea for RAREFORM, an accessory brand turning billboards into handcrafted items, came about.
Brothers Alec and Aric Avedissian founded RAREFORM in 2012 after being blown away by the versatility and durability of old billboards, as well as their uniqueness and style.
RAREFORM turn billboard posters into durable, repurposed bags, wallets and accessories, suitable for school kids, surfers, cyclists and anyone in search of an eco-friendly carrier for their belongings.
RAREFORM take billboards that are otherwise sent to landfills, and repurpose them into completely one-of-a-kind products. Every billboard receive dis carefully cleaned, cut, and sorted before it is sewn together into a unique RAREFORM product. Each product has a different print and a different history.
The vinyl material is waterproof, durable, lightweight and eco-friendly, given that it gets a second-life.
Around 20,000 lbs of billboard vinyl a month is repurposed into one-of-a-kind products by the California-based business.
RAREFORM bags and accessories are available to buy online from RAREFORM
Rosa Medea is Life & Soul Magazine’s Chief. Follow Rosa on Twitter.