Environmental activist and adventurer Rob Greenfield is well known for championing sustainable living.
Bringing his message of sustainability and earth-friendly living to the United States, he has twice cycled across the US on a bamboo bicycle. And as the creator of the Food Waste Fiasco, a campaign that strives to end food waste and hunger in the US, Rob Greenfield embarked on a 30-day challenge in 2014 to wear every piece of trash he created, living like the average American that creates 4.5 pounds of trash per day.
Rob Greenfield’s adventures and activism campaigns aim to bring attention to important environmental and social issues and to inspire positive change. Within the campaigns are simple lessons and tips to show people how they can live sustainably, while supporting the environment, the community, their loved ones and self.
His messages are clear, simple and the tips he gives are real and doable, appealing to a wide audience. The activist has lived on the road, off-the-grid in a tiny home, and in what he calls a “normal apartment”.
In the video below, Rob Greenfield’s shares his tips on how he created a sustainable home while living in San Diego in 2014. It offers advice on how to compost, conserve electricity, use less water at home, and eliminate single-use items such as kitchen roll.
Like many people choosing to live sustainably, Rob Greenfield wasn’t “born into it”. During much of his teens and early 20s, his life was focused on “money, nice possessions, and the pursuit of women”, and the goal of being a millionaire by age 30.
His life took a turn when at the age of 24 he started to become aware of the environmental and social issues of his generation, and saw how his lifestyle – everything from the food he was eating, the car he was driving, and the stuff he was buying and consuming – was contributing negatively. At that point he began his self-proclaimed transformation from a “Drunk Dude to Dude Making a Difference”.
Rob Greenfield’s adventures have been featured on media outlets worldwide. He donates 100% of his media income to grassroots nonprofit organisations.
Rosa Medea is Life & Soul Magazine’s Chief @rosamedea