The Perfectly Wonky Carrot is a children’s book about food waste, starring a carrot named Tap Carrotsworth.
The story follows the story of Tap Carrotsworth, a laidback carrot, whose arrival is not well received at the fruit and veg aisle. Tap gets rejected by his fellow fruit and veg for not looking perfect, but it doesn’t bother him in the slightest. He goes on to prove there is nothing wrong with being wonky, and that it is what’s on the inside that counts.
The book, authored and illustrated by Newmany, seeks to banish people’s misconceptions of wonky fruit and veg, which are just as edible and tasty as ones that are aesthetically “pleasing”. The Perfectly Wonky Carrot also highlights supermarket’s strict quality standards, which prevent wonky fruit and veg being sold.
Newmany aka Chris Newman, was inspired to create the book after watching Hugh Fearnley-Whittingstall’s BBC series Hugh’s War on Waste which looked into the waste generated by supermarkets and the fast food industry.
One particular scene in the series where a 20 tonne-pile of “wonky” parsnips, approximately a week’s worth of rejected turnips, were dumped after being rejected grabbed Chris Newman’s attention. In an interview with Food Tank, The Perfectly Wonky Carrot illustrator and author said: “Seeing the farmer’s plight, and the amount of perfectly edible food unnecessarily wasted motivated me to write a book celebrating wonky fruit and veg.”
Seeking to educate through entertainment, the London-based creative’s debut book, which is available in e-format from the Kindle store, is just as much for parents as it is for their children. The messages are clear – showing the reader there is nothing wrong with wonky fruit and vegetables, and how to better manage resources.
Chris Newman adds: “Children are the next generation of people who will be responsible for how well we look after our environment and natural resources. Learning these crucial lessons early on is a vital way of cementing them into a lasting way of life. By teaching them more sustainable attitudes and actions towards how they buy, eat or grow food, it can lead to lasting change in the way our society manages its resources.”
Rosa Medea is Life & Soul Magazine’s Chief @rosamedea