4Ocean: Cleaning up the oceans “one bracelet, one pound” at a time

A humble mala-style bracelet, made from recycled glass beads and a cord made from recycled plastic water bottles, is helping to fund beach cleanups and to deploy sea captains to “fish” trash out of the ocean.

4Ocean is a global movement that allows anyone from anywhere in the world to join the team and help in ocean trash removal efforts. These cleanup operations are entirely financed by the sale of glass bead bracelets, available through the 4Ocean website.

Each bracelet ($20) funds the collection of a pound of waste from the oceans – hence the phrase “One bracelet, one pound”.

This month, 4Ocean celebrates its first anniversary. In the last year, 4Ocean has led beach and underwater cleanups in 16 different countries, and has removed more than 250,000 pounds of trash from the ocean. To date, 4Ocean now have seven full-time sea captains working seven days a week – all year round.

By teaming up with several global organisations that support the conservation of marine life and the ocean, 4Ocean is aiming to remove one million pounds of trash this year.

4Ocean was founded by two surfers and ocean enthusiasts, Andrew Cooper and Alex Schulze, following a trip to Bali where they noticed how many local fisherman would push their boats through alarming amounts of trash at night and return every morning with barely any fish.

The problem of ocean trash and overfishing of the reef was something that resonated deeply with the surfers given their love for the ocean. It gave them the drive to come up with a solution.

4Ocean now employs more than 35 people and has seven boats cruising the seas, collecting trash, seven days a week.

4Ocean 

Rosa Medea is Life & Soul Magazine’s Chief @rosamedea

 

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