Recycled children’s plastic toys have found a new lease of life as colourful kids furniture thanks to Ecobirdy.
The Antwerp-based brand Ecobirdy has created a collection which includes a lightweight chair, named Charlie, with rounded legs and edges, and an accompanying table named Luisa.
In addition, a bird-shaped storage container with a removable beak is designed to raise awareness of the endangered Kiwi bird, while a rhino-shaped lamp draws attention to the plight of rhinos.
Around 90% of toys for babies and toddlers are made out of plastic with an average lifetime of use of only 6 months.
Ecobirdy’s furniture collection is accompanied by a limited-edition storybook plus a school programme, where kids can put unused plastic toys into an Ecobirdy collection container.
The storybook and school programme have been designed to introduce children to the circular economy – which aims to minimise resource usage and waste by using sustainable materials to create long-lasting products that can be recycled – and inspire them to contribute to a more sustainable future.
Rosa Medea is Life & Soul Magazine’s Chief @rosamedea