Food waste activist Selina Juul helping Denmark cut waste by 25%

Denmark has become one of the leading European countries in the fight against food waste, and one woman, Selina Juul, has been credited by the Danish Government for single-handedly helping the country reduce its food waste by 25 per cent in just five years.

The Russo-Dane, who moved from Russia to Denmark when she was 13 years old, convinced Rema 1000, Denmark’s biggest low-cost supermarket chain, to replace all its quantity discounts with single item discounts to minimise food waste.

The food waste activist was shocked by the amount of food available and wasted at supermarkets in Denmark, having come from a country where there were food shortages.

Selina Juul founded Denmark’s largest movement against food waste, Stop Wasting Food in 2008, at a time when the “zero waste” movement was not as prolific as it is now.

Rosa Medea is Life & Soul Magazine’s Chief @rosamedea

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