Refill: Encouraging people to reuse and refill rather than buy water bottles

Refill is making it easier for people to find public places in the UK where they can top up their water bottles rather than buying a new one, and so reducing the use of plastic on a massive scale.

Participating cafes, bars, restaurants, banks, galleries, museums and other businesses around the UK simply put a sticker in their window – alerting passers-by to the fact they’re welcome to come on in and fill up their bottle.

Refill has a free rewards app, which in addition to showing users which nearby businesses are happy to fill their water bottles, offers reward points when people fill up their bottle, which can be redeemed to earn a stainless steel water bottle.

In the future, Refill aims to build the app to add rewards which include vouchers for ethically produced clothes and equipment, as well provide information about traders who avoid plastic waste.

Refill was launched by Bristol-resident Natalie Fee who after consulting with her local community found that residents wanted more water fountains and an easily accessible, free network of shops, cafes and restaurants providing free water refills, as a solution to the increasing volume of plastic bottles washing up along the banks of the river Avon in Bristol.

Natalie Fee’s organisation City to Sea launched Refill Bristol in September 2015 and there are now over 1,600 Refill points around the UK. Refill schemes can now be found in the New Forest, Bristol, Norwich, Henley-on-Thames, Bicester and Banbury, Dorset, Cornwall, Brighton and Hove.


Rosa Medea is Life & Soul Magazine’s Chief @rosamedea


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