Peerby: Sharing culture “a serious alternative to buying”

What do you do when you need a drill for hanging up a painting a home? Or need a tent for a weekend camping trip? Do you rush out and buy one, even though the likelihood of you using it ever again maybe slim?

That’s where Peerby lends a hand. The Amsterdam-based startup allows people to share things like power drills and bicycle pumps by connecting people who need them to people who have them.

Peerby, which stands for a peer nearby, links up 100,000 borrowers and lenders each month in the Netherlands. Since its launch in 2012, the company has expanded to Belgium, Berlin, London and various cities in the US.

Founder Daan Weddepohl had the idea for the startup after his house burned down, and he had to borrow everything. At first, he says, he felt dependent, but then realised people generally like helping each other because it creates a bond.

Daan Weddepohl said: “People are social animals. We like to help each other out. Borrowing things is probably one of the oldest behaviors in nature, and we are just making it easier through technology. We created a platform that makes it easy for people to find that neighbour that’s willing to lend what they need.”

The sharing economy is on the rise, and Peerby enables people to borrow for free.

In addition to its lending service, Peerby launched a rental service, Peerby Go, in 2015. Peerby Go enables access to household items from people nearby. The rental service offers a curated catalogue of products with guaranteed availability, delivery and insurance.

Peerby also has an app that enables consumers in cities to borrow and rent the things they need from others in their neigbourhood.

Peerby say: “By sharing items through Peerby you will reduce the environmental impact of consumption and at the same time save money. Furthermore, you will meet awesome people and get access to a lot of great items without owning them. Thus, together we have more!”


Rosa Medea is Life & Soul Magazine’s Chief @rosamedea

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