As the world turns its attention to single-use plastic and packaging and eliminating them from our lifestyle, a solution, otherwise known as sustainable packaging, has become the focus of the Museum of Brands latest exhibition.
Packaging Innovation Series: Pack the Future features examples of new innovations by brands and packaging technologists, aiming to limit packaging’s burden on the environment.
Currently, packaging is a fundamental part of our society. It protects and preserves, extends shelf and storage life, facilitates the transport of goods and provides information.
Packaging can be more effective through innovation, and brands continually evaluate their choice of packaging material, making refillable packs, improving recyclability and by concentrating the product itself so less resources are used. All this helps to reduce energy, waste and carbon footprint.
Museum of Brands, which started life in Gloucester and now resides in Notting Hill round the corner from London’s famous Portobello Road market, seeks to open the debate on packaging of the future.
Chris Griffin, CEO of Museum of Brands says: “Sustainability is a core subject for today’s society and one the Museum updates on and presents to audiences regularly.
“This exhibit in partnership with ThePackHub allows us to explore the very latest technological advances in sustainable packaging that are available to consumers with the aim of stimulating further debate on complex questions surrounding sustainability.”
Museum of Brands say the sustainable packaging debate has to take a broader view including packaging’s role in society, creating a recycling infrastructure, and most importantly consumer choice and consumer behaviour. For example, with no national recycling system in the UK, and each council running its own initiative, it can be a challenge for consumers to know which packaging is recyclable.
Rosa Medea is Life & Soul Magazine’s Chief @rosamedea