Fashion For Good opens museum to highlight sustainable innovations in the fashion industry

Sustainable fashion champion, Fashion For Good has opened its first ever interactive museum in Amsterdam.

Dubbed the “Fashion for Good Experience,” the museum aims to educate visitors about sustainability within the fashion industry, explore how they can modify their impact on the environment, and encourage them to get involved in making a difference.

The Fashion for Good Experience is the world’s first interactive, technology-driven museum dedicated to sustainable and circular fashion innovation. Located in the heart of Amsterdam, this unique space combines storytelling and interactive learning with world-class programming, with the ultimate aim to make fashion a force for good.

Through a series of interactive exhibits and activations, visitors can discover more than 50 innovations on the verge of changing the fashion industry for the greater good, including apple leather, biodegradable glitter and how the blockchain can help reduce fashion’s impact on the planet.

Visitors can also take home their own personalised Good Fashion Action Plan, a digital guide filled with inspiring tips, as well as ways to implement them into their daily lives.

Additional attractions include a Design Studio, where visitors can design and print their own Cradle to Cradle Certified t-shirt, a space showing live projections, and a Good GIF booth for striking a pose.

A concept store, The Good Shop displays a new curated capsule collection of sustainable pieces from both established and emerging designers every three months. The debut collection, which includes products from Adidas x Parley and Kings of Indigo, is titled “Splash: Rethinking the Role of Water in Fashion”.

The Fashion For Good musuem comes amidst a widespread shift in attitudes towards sustainability across the fashion industry, which has seen multiple major brands double down on their efforts to become more environmentally and socially conscious.

Fashion For Good

Rosa Medea is Life & Soul Magazine’s Chief @rosamedea

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