Sustainable luxury fashion brand Maiyet have launched a pop-up store, The Maiyet Collective, showcasing other sustainable and ethical luxury brands who share Maiyet’s approach to fashion.
The new concept store on London’s Conduit Street houses the wares from 60 brands across fashion, beauty and homewares. For two days each month, The Maiyet Collective offers a curation of sustainable and ethical luxury brands on a rotational basis. The space also features a champagne bar and a cafe serving a locally sourced lunch menu.
The first pop up event, held earlier this month, featured brands including Birdsong, with its collection of women’s clothing and accessories made by migrant seamstresses to knitting grannies; sustainable lifestyle brand, Ecoalf; and leather bags by designer Carolina Wong, created in collaboration with Moroccan rural farmers where leather is sourced.
Co-founder and chief executive of Maiyet, Paul van Zyl said: “This is the largest curation of sustainable brands in the UK. We’re trying to develop a new approach to retail — one that’s about collaboration, instead of competition.”
The Maiyet Collective pop-up is housed in the members’ club, The Conduit, which was co-founded by Paul van Zyl himself. Unlike other exclusive clubs, members of The Conduit have to express an active interest in positive social and environmental change. Non-members are able to attend the pop-up by invitation.
Each month, the concept store also plays host to a programme of events including product launches, innovative workshops, founder talks, book signings, limited edition releases, exhibitions, performance art, screenings and curated panels as well as serving as a hub for educational and industry events.
Designed and decked out by The New Craftsmen, the pop-up space features green walls, raw steel and reclaimed timber.
Upcoming dates for The Maiyet Collective pop-up are 2-3 November.
Rosa Medea is Life & Soul Magazine’s Chief @rosamedea