The Italian city of Bologna is rewarding its citizens for using sustainable forms of transport with free beer, ice cream or film tickets.
The programme, which runs from April to September, aims to reduce pollution and offers residents and visitors an incentive to walk, cycle or take public transport, rather than travel by car.
More than 100 businesses in Bologna have signed up to the initiative, known as Bella Mossa (“Good Job”), to offer benefits to participants.
Residents and visitors are encouraged to download the Better Points app on their phone, where they can log up to four journeys per day. Points are awarded for the number of trips taken, rather than the distance covered.
Last year, in the six months that Bella Mossa was operational, it recorded 3.7 million kilometres of sustainable journeys in the city.
To avoid any abuse of the system, a GPS tracker makes sure people are being honest about the journeys they log and the method of transport used. The app also tells users how much CO2 was saved on each journey.
Rosa Medea is Life & Soul Magazine’s Chief @rosamedea