Avoid the Black Friday frenzy and head for LDC’s Anti-Black Friday Concept Store

If you want to escape the Black Friday frenzy today, run the opposite direction and head for Lone Design Club’s Anti-Black Friday Concept Store, which supports slow fashion and brands specialising in sustainable design.

The LDC pop-up store, which runs until 25 November, features slow fashion and lifestyle brands making a difference with their impactful design and non-impactful sustainable processes.

As well as showcasing sustainable brands, the West End Concept Store, on London’s Charing Cross Road, will also be used as a launchpad for new products.

Brimstone, a unisex hats and accessories brand, will be launching the latest item from their collection at LDC’s pop-up store. It will join Brimstone’s current collections consist of stylish fedoras, pork pie hats, boaters and floppy hats. There will also be an opportunity to meet the makers, as well as purchase items.

LDC, which will host an Xmas Concept Store in Notting Hill from 4-17 December, aims to “connect brands to their direct audiences, empowering consumers to shop small, transparent and unique product, not found on the high street”.


Rosa Medea is Life & Soul Magazine’s Chief @rosamedea

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