Nibs Etc.: Fighting food waste and creating healthy foods with juice pulp

The amount of waste from creating healthy, nutritious juices from scratch is huge. And for that reason, food waste champion Chloë Stewart set about finding a simple solution to dealing with the pulp leftover from juicing.

Chloë Stewart’s solution came in the form of setting up a new food company, Nibs Etc., which makes granolas, crackers, loaf cakes and brownies handmade with ingredients that would otherwise be thrown away – namely fruit and vegetable pulp collected from local juice bars.

Around 30% of the food produced in the world for human consumption every year gets lost or wasted.

By making crackers and granola out of juice pulp, which is high in fibre, Nibs Etc.’s products are healthy and add interesting textures and flavours to bakes.

The Nibs Etc. founder has always been conscious of food waste and prior to setting up her business utilising leftover fruit and veg pulp, she started a food blog, of the same name, to educate and inspire people to reduce their food waste.

Chloë Stewart says: “We [Nibs Etc.] aspire to source, produce, package, sell and scale nibs etc. in a way that is as sustainable and as minimally impactful to our environment, as possible. Our dream is to inspire change in people’s habits, far beyond the products we make, by fostering, educating and empowering our community with the tools to do so.  Living ‘Zero Waste’ is a necessity, not a luxury. We want to redefine the concept of waste.”

Nibs Etc., which now trades at Bermondsey’s Maltby Street Market and Borough Market, is going from strength-to-strength. Last year Chloë Stewart went on to win £50k investment from Ashton Kutcher’s WeWork Creator Awards.

The consciously aware food waste champion has a mindful approach to life, her food choices and her business. In an interview with Borough Market’s Blog, Chloë Stewart said: “People talk a lot these days about mindfulness, and for me valuing good food is the epitome of that. It means being conscious of what you are doing, why you are doing it, and the consequences.”

Nibs Etc.

Rosa Medea is Life & Soul Magazine’s Chief @rosamedea

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