Social media #trashtag challenge inspiring people to take action to clean-up their environment

Social media is proving its environmental purpose, as it were, with the #trashtag challenge, mobilising people worldwide to become environmental guardians and help in clean-up efforts.

The #trashtag challenge is a simple concept that involves people taking before and after photos. So taking a before image of a place overrun with trash, and an after image, following cleaning up.

People worldwide have cleaned up forests, beaches, roadsides, courtyards, fields, and much more, as part of the challenge.

The #trashtag challenge was first started in 2015 by the outdoor gear company UCO. The original challenge led to 10,000 pieces of plastic being picked up by October 2016.

Today, the #trashtag challenge has become part of a bigger movement as more people have become aware of plastic pollution and are taking action to clean up in their local areas.

Rosa Medea is Life & Soul Magazine’s Chief. She writes about sustainable lifestyle and green living for publications, and offers content services to planet-friendly businesses. Find out more at


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