Actress Kate Hudson is channelling her boho chic vibes into her latest venture – HappyxNature, a sustainable fashion collection.
HappyxNature champions sustainable materials throughout its collection – from jeans made from crushed recycled plastic bottles, and dresses and tops made in cotton voiles, laundered cottons and cotton flax that are mixed with organic and recycled fabrics.
The HappyxNature collection features wrap-front jumpsuits, linen tees, palazzo pants, blouses with self-tied neck bow, and strapless maxi dress. The sizes also range from XXS-XL or US sizes 0-18.
Announcing the new eco-friendly fashion label on Instagram, Kate Hudson said: “Our story is a love story really. A love of nature and all things natural. We love how nature makes beauty look so easy and effortless. And, that’s been our inspiration for our fashion and for our commitment to the environment.
“Our goal is simple – making you and nature happy with easy, free-spirited fashion that minimises our impact on non-renewable resources. From the factories and mills we choose to packaging and garment tags, we’ll explore every option, always looking for eco-aware solutions.”
“The fabrics we choose are a big part of our mission of striving to make a difference for this generation and generations to come.”
HappyxNature uses eco-friendly fabric tags and no plastic is used in its packaging. All shipping bags are bio-degradable and are expected to decompose in 12-18 months.
HappyxNature has also launched HxN Club, an online community that highlights the core elements of the collection, with dedicated sections to ‘frocks’ and denim with ‘blue bar’, as well as offering style tips, shoppable fashion editorials and a behind-the-scenes look at the launch of the fashion line.
Rosa Medea is Life & Soul Magazine’s Chief. She writes about sustainable lifestyle and green living for publications, and offers content services to planet-friendly businesses. Find out more at Rosamedea.com