Kuleana Beauty, alongside its parent company Pacific Biodiesel, is joining the dots between the beauty industry and biofuel industry with its range of natural beauty oils and cleansers.
The sustainable beauty brand handcrafted in Maui, Hawaii and its portfolio of skincare products are part of a zero-waste, community-based farming, and renewable fuel initiative. Kuleana Beauty’s product range includes beauty oils made in Hawaii with locally grown ingredients such as Macadamia Nut Oil, Kukui, Coconut, Avocado, Green Coffee and Sunflower oil made from acres of blooming sunflowers farmed on Maui’s central valley.
The beauty brand came about when Pacific Biodiesel began collecting excess macadamia nuts from local processors on Hawaii Island. After learning that macadamia culls were being taken to the landfills on Hawaii Island, Pacific Biodiesel offered to buy the unused culls and process them into biodiesel. In the process, they learned more about Macadamia nut oil and its many health benefits for hair and skin and soon began producing the oil into a luxurious beauty oil.
Pacific Diesel, which started life in 1995 to alleviate the disposal of waste cooking oil at Maui’s landfill, said: “Our Kuleana skincare products incorporate these ingredient oils we handcraft here in Hawaii. Kuleana blooms from the ‘sustainability system’ of Pacific Biodiesel. These products are made as part of this company’s zero-waste, community-based farming and production system of food, renewable fuel, and skincare that sets the standard for others to follow not only in Hawaii but around the world.
“[The mission of Kuleana] is to be the leading, truly natural, premium brand of beauty oil products made in Hawaii – inspiring consumers by setting the example that a sustainable, collaborative community model that interconnects agriculture and renewable energy can create a cleaner, kinder, healthier world for us all.”
Kuleana Beauty’s products are all natural, cruelty free, vegan, GMO-free, biodegradable and contain no synthetic fragrances or colours.
All of Kuleana Beauty’s natural beauty oils and cleansers are made with pure Hawaiian macadamia nut oil that absorbs rapidly while moisturising, nourishing, and conditioning skin. Other locally sourced Hawaiian oils used in their products include coconut oil, kukui nut oil, avocado oil, and green coffee oil.
The brand has also created a natural sunscreen lotion, made from plant-based oils, minerals and other natural ingredients. The SPF30 sunscreen, which is reef-safe, contains no harmful chemicals like oxybenzone or octinoxate.
Rosa Medea is Life & Soul Magazine’s Chief. She writes about sustainable lifestyle and green living for publications, and offers content services to planet-friendly businesses. Find out more at Rosamedea.com