Denim brand Atelier & Repairs is helping to reduce the negative impact fashion has on the environment by “reimagining and transforming” denim garments and textiles that already exists.
The denim brand, which has become well known for its transformation of vintage Levi’s 501 jeans, uses reclaimed denim and deadstock fabrics to create one-of-a-kind pieces – adding quirky patchwork to designs, cutting up jeans to create culottes.
Atelier & Repairs’ one-of-a-kind collection includes Japanese Kendo jackets which utilising a mix of vintage fabrics and hand-stitching, totes constructed with premium reclaimed canvas and leather, and unisex cinch waistband denim trousers made 100% regenerated denim composed of 50% Refibra (recycled cellulose fibers) and 50% recycled cotton from Candiani’s own mill.
Atelier & Repairs, which has ateliers in London and LA as well as an online store, was founded by Maurizio Donadi in 2015.
In an interview with Sourcing Journal, Maurizio Donadi said: “Sustainability is a multi-faceted endeavour that encompasses both social and environmental concerns, which many companies in the fashion industry are tackling and achieving in great stride. We define sustainability as a responsibility to be mindful in the ways we design, manufacture and market ideas and product. There remains a lot of room for individuals and brands in fashion to steward and inspire the village for the greater good.”
As well as a offering a customisation service for customers who want to create their own piece, Atelier & Repairs has also launched a Brand-2-Brand programme, that support the efforts of clothing brands and retailers that want to reduce their pre-existing and waste stock.
Rosa Medea is Life & Soul Magazine’s Chief. She writes about sustainable lifestyle and green living for publications, and offers content services to planet-friendly businesses. Find out more at Rosamedea.com