The legendary Snoop Dogg and Ed Sheeran are among a number of musicians to have honed their vocals towards an environmental message for comedian and rapper’s Earth song and video.
Earth – which was released ahead of Earth Day on Monday – brings much needed attention to the climate change crisis. The song and video, which were created to raise awareness and money for environmental causes, also features Katy Perry and John Legend, among others.
The video ends with a cameo from actor and environmental activist Leonardo DiCaprio, recreating the iconic “I’m flying” moment from Titanic – but rather than holding Rose, he’s holding the Earth.
Lil Dicky said: “Like a lot of people, I had a vague idea that something bad was happening here on Earth, but I didn’t really realize how insane our climate crisis is and how screwed humanity is about to be. It’s full-on crazy! If we don’t get our act together now, and change a lot about our fundamental behaviour, Earth will become unlivable alarmingly soon. Why did it take me so long to get wind of this? I feel like everybody on the planet should be talking about this 24/7.
“But that’s not the case. So I wanted to make the most entertaining and epic piece of content possible, to get everyone aware and talking. Because it’s now or never… Let’s save the Earth! We love the Earth!!!!”
A portion of the proceeds from the song and video will go towards a variety of climate change nonprofits. Lil Dicky partnered with the Leonardo DiCaprio Foundation to identify these climate change nonprofits which include those who are helping communities transition to 100% renewable energy, protecting critical ecosystems and wildlife, and supporting regenerative farming practices.
Quick Response Fund for Nature, the Shark Conservation Fund, the Solutions Project, the Global Greengrants Fund and the Carbon Cycle Institute are among the nonprofits to receive proceeds from the song and video.
In addition to the song and video, the Earth project includes an interactive website We Love the Earth, which aims to educate the public on the realities of climate change. The website was created by Lil Dicky and RYOT, and in partnership with Leonardo DiCaprio Foundation to feature behind-the-scenes and making-of content, interactive tutorials, merchandise printed on sustainable materials, and more.
Rosa Medea is Life & Soul Magazine’s Chief. She writes about sustainable lifestyle and green living for publications, and offers content services to planet-friendly businesses. Find out more at Rosamedea.com