Mexican beer brand Corona has created a screwable, stackable can in an innovative approach to tackle the problem and impact of plastic waste on the environment.

The new Fit Packs involve screwable, stackable cans with screw threads at the top and bottom of each can, allowing up to ten cans to be stacked on top of each other with a simple twist without additional materials.

This is one way the beer company is eliminating unnecessary packaging from its portfolio, even as concerns about plastic pollution in the oceans and environment continue to rise.

Paulina Portillo Orozco, External Communication Manager for Grupo Modelo, said: “Corona Fit Packs is currently a prototype solution with an objective of addressing the packaging plastic issues.

“As part of the development process, we will analyze our results in order to see what the chances to grow this idea are.

“As of now, it is still a prototype in the development phase, but it has great potential to be a plastic-free solution for the beverages industry in general.”

The Corona Fit Pack is a smart solution to the six-pack plastic ring which requires no other materials than the can. Corona has also made the Fit Pack design open source, so anyone in the beverage canning industry can use this new type of can.

Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyle including sustainable and green living. She also offers content services to businesses and individuals at Rosamedea.com