The Ellen MacArthur Foundation has issued new guidelines designed to transform the way denim is produced to be more sustainable, and to lessen its impact on the environment.
The Jeans Redesign Guidelines set out minimum requirements on garment durability, material health, recyclability, and traceability. Based on the principles of the circular economy, the guidelines will work to ensure jeans last longer, can easily be recycled, and are made in a way that is better for the environment and the health of garment workers.
According to the guidelines, which were drawn up by the Ellen MacArthur Foundation with the help of more than 40 denim experts, jeans should be free of hazardous chemicals and conventional electroplating, they should be produced using cellulose fibers from regenerative, organic or transitional farming methods and they should withstand a minimum of 30 home laundries.
Among the brands that have signed up to the initiative include GAP, H&M Group, Lee, Mud Jeans, OUTERKNOWN, Reformation, Sai-Tex, and Tommy Hilfiger.
It is expected that the first pairs of the redesigned jeans will be on sale in 2020.
Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyle including sustainable and green living. She also offers content services to businesses and individuals at Rosamedea.com