Commuters in Rome who recycle plastic bottles at metro stations can accumulate credits for the purchase of bus and metro tickets.
The experimental ecobonus system will be in place for one year at three metro stations: Cipro on the A line, Piramide on the B line, and S. Giovanni on the C line.
Commuters can recycle plastic bottles in reverse vending machines in exchange for credits that can be used towards bus and metro tickets. With each plastic bottle recycled commuters will receive a credit of €0.05, meaning if they recycle 30 bottles they receive a free €1.50 ticket.
Bottles can be any size from 0.25cl to 2 litres. Once the bottles are pushed through the vending machine to be crushed and sorted, commuters will receive credits can be redeemed through the myCicero and Tabnet apps.
The eco-friendly initiative, called Ricicli+Viaggi (Recycle + Travel), will rolled out for a 12-month period, and if it proves to be a success, authorities will expand the scheme.
Italians drink more bottled water every year than any other European nation, at 188 litres per person, making recycling empty bottles a major issue.
This summer, Rome underwent a waste emergency, as rubbish piled up on the streets in the scorching sun. A major landfill site and two of the city’s treatment plants have been closed, and its main waste contractor says there is nowhere to put half of the capital’s rubbish.
Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyle including sustainable and green living. She also offers content services to businesses and individuals at Rosamedea.com