British supermarket Asda trials pop-up in-store second hand clothes shop to encourage shoppers to recycle and reuse

British supermarket Asda is trialling a pop-up second-hand clothes shop in-store to encourage shoppers to recycle their unwanted garments.

The ‘Re-Loved’ pop-up shop, which will run for four weeks this month in Asda’s Milton Keynes store, features donated second-hand clothes from a number of different brands, as the retailer looks at ways to encourage customers to reuse, repurpose or recycle their unwanted clothes.

The move comes as Asda’s own clothing brand, George, ramps up efforts to improve the environmental impact of its clothes and operations. George has committed to make all its products with recycled or sustainable polyester, cotton, viscose by 2025, as well as increasing transparency in its supply chain.

Asda already has a zero-tolerance policy towards incineration of clothing waste and its surplus products are donated to be repurposed or recycled by a number of different charities. It also has clothing recycling points for customers at nearly 500 stores.

All proceeds from the second-hand clothes shop will go to Asda’s Tickled Pink campaign, which supports Breast Cancer Care and Breast Cancer Now.

Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyles including sustainable and green living. She also offers content services to businesses and individuals at Rosamedea.com

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