Lifestyle brand Timberland has committed to support large-scale regreening and tree planting efforts around the world, including Africa’s Great Green Wall, as part of its plans to plant 50 million trees by 2025.
Over the next five years or so, Timberland will partner with a range of organisations that support the environment including the Smallholder Farmers Alliance, GreenNetwork, TREE AID, the UN Convention to Combat Desertification, Connect4Climate, Justdiggit, Las Lagunas Ecological Park, Trees for the Future, American Forests and Treedom.
The move builds on Timberland’s commitment to make products responsibly, strengthen communities, and protect and enhance the outdoors.
Among the projects that Timberland will support in year one of its tree-planting programme is the Great Green Wall, an African-led movement to grow an 8,000km line of trees across the entire width of Africa to fight climate change, drought, famine, conflict, and migration.
Inna Modja, musician, activist, and ambassador for the Great Green Wall, said: “I believe anyone can be a hero for nature just by doing something small on a daily basis,” said “Recycle every day, buy fair trade products, research clothing, food, and coffee — at every step you can do something. If you are aware of these little things you can do, you will find yourself doing more and more.”
A native of Mali, Inna Modja is one of 12 eco-heroes being featured in Timberland’s Nature Needs Heroes campaign. Nature Needs Heroes calls on consumers around the world to join the movement by taking simple, small actions for a healthier planet.
Harnessing the brand’s passion for nature as well as good quality clothing and accessories, the campaign celebrates eco-heroes who are making lasting, positive change for the environment and their communities. Each eco-hero will don new styles from Timberland’s Autumn 2019 collection, with city greenscapes as the backdrop.
According to new research led by Swiss University ETH Zürich, the restoration of trees remains among the most effective strategies for climate change mitigation, and a worldwide planting program could remove two-thirds of all the emissions that have been pumped into the atmosphere by human activities.
Trees help to clean air by removing carbon and releasing oxygen into the air; cool the air through evaporation; prevent erosion and save water, and more. Over the next five years, Timberland will support multiple re-forestation initiatives around the world in support of a greener future.
During its first year, Timberland’s tree-planting efforts will also focus on Haiti, China, the Dominican Republic, and the US.
Since 2001, Timberland has planted more than 10 million trees worldwide.
Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyles including sustainable and green living. She also offers content services to businesses and individuals at Rosamedea.com