Danes donated around €2.4 million on Saturday for the planting of trees, in a telethon event described as the world’s first to focus on the climate.
For every donation of 20 Danish kroner (about $3), one tree will be planted, and 20% of the funds raised will go to forest conservation efforts in Denmark and abroad.
The event broadcast on public TV channel TV2 took place at Gisselfeld Klosters Skove forest, east of Naestved, on the island of Zealand. Both individuals and firms contributed donations to the fundraiser, whose objective was to raise 20 million kroner in order to plant one million trees in the Scandinavian country.
The total funds raised were still a little shy of the goal, yet enough for the planting of 914,233 trees.
Kim Nielsen, founder of the Growing Trees Network Foundation, told AFP: “It’s the first time a charity show has focussed on climate issues on TV, it’s very exciting.
“It’s a positive way to inspire people, showing how to make a difference, with a small act to tackle the climate crisis.
“One million trees it’s not a lot in a global perspective, but the idea is to make people aware of what they can do.”
According to a recent survey published by the European Commission 83% of Danes consider climate change to be a “very serious” problem.
Planting trees is one of the ways people can reduce the concentration of CO2 in the atmosphere.
The first trees are expected to be planted sometime between late October and late November in protected areas owned by certain municipalities, the State or the Church in Denmark.
Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyles including sustainable and green living. She also offers content services to businesses and individuals at Rosamedea.com