NOW: Xiuhtezcatl Martinez launches new platform and subscription service to grow the climate movement and fund tree planting

Youth climate activist Xiuhtezcatl Martinez has launched a new platform, NOW, which aims to bring people of all ages together to both grow the climate movement and to take action.

The NOW platform launched last month with the initial aim to remove CO2 from the atmosphere through reforestation. It has committed to plant 1 trillion trees, and has built a subsciption service to facilitate the specific climate action of planting trees.

Anyone can sign up for a monthly subscription to NOW, for any amount from $5 each month to $100 each month. The platform also offers the opportunity for people to try the service out with a one-time donation of any amount.

By using a subscription based model, Xiuhtezcatl Martinez believes that NOW has the capacity to reach anyone anywhere who “maybe can’t go march in the streets” but want to do their bit to preserve the planet for present and future generations.

The money collected from subscriptions will go directly to planting trees, using both human and drone technology.

NOW supports tree restoration initiatives around the globe by funding existing restoration projects, and initiating new planting projects in regions that need it.

The platform is currently funding community focused reforestation in Madagascar and Mozambique. These projects, which are being championed by Eden Reforestation Projects, are focused on ‘mangrove’ restoration because mangrove forests are among the most carbon-rich habitats on the planet – storing three to five times more carbon than upland tropical forests, mostly in the soil.

Geographers from the National University of Singapore have found that coastal vegetation such as mangroves may be one of the most effective habitats to mitigate carbon emissions.

A recent report by scientists at the Swiss university ETH Zürich found that 1.7 billion hectares of land would need to be reforested with trees to remove 200 billion tons of carbon from the atmosphere.

Launching the NOW platform, Xiuhtezcatl Martinez said: “Reversing the climate crisis doesn’t require waiting for government action, waiting for bureaucracies and for those in power to act on our behalf. Planting trees isn’t a new idea, but we’re tapping into this new energy of where the movement is at.

“The best, most cost-effective way to reverse this crisis, within our deadline, is to plant a trillion trees.

“The sooner we get the saplings in the ground, the better chance we have at reversing the climate crisis.”

The 19-year-old indigenous activist and musician, who has been advocating for the environment since he was six-years-old, said: “We believe the key is creating healthy collaboration between scientists, researchers, activists and creatives. Within society, it’s music; entertainment, brands, tangible products and experiences that leave a deeper, longer lasting impression. Not a newspaper headline, academic journal or the day’s viral tweet.

“Creatives have the power to inspire universal change and re-energise our world in the fight against global destruction.

“NOW is in existence to re-imagine the climate narrative. We’re committed to turning the tide, through action, collaboration, clear intention and application to remove CO2.”

NOW is planning to collborate in a number ways to funnel finances into reforestation including launching product collaborations with different corporations, events for concerts and sporting events where a percentage of ticket sales to go directly towards planting forests, and working with fashion designers to put out lines of clothing to help reforest the planet.


Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyles including sustainable and green living. She also offers content services to businesses and individuals at

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