Airbags, car covers, advertising mesh, seat belts and beer filter cloth are just some of the discarded industrial materials finding second-life as part of Rewilder’s range of sustainable fashion and accessories.
The LA-based brand with its zero-waste production model work with industrial salvage – material discarded on a large scale that is not recyclable to create rain jackets, backpacks, tote bags and weekender bags.
Rewilder was founded in 2014 by Lisa Siedlecki and Jenny Silbert who previously worked in fashion and architecture respectively. The pair were inspired to set up the brand having “witnessed industries obsessed with selling you new new new and more more more” who were “sickened by how much waste was produced in the process”.
Among Rewilder’s most recent edition to its collection is a limited-edition oversized rain jacket made from various salvaged materials including a silver fabric shell, which was previously a car cover that transported vehicles across the Pacific only one time before going in the trash. The high-performance material, which was designed to withstand the elements, was rescued by the Rewilder team as the material itself is impossible to recycle. Other finishes to the jacket include pocket trim details made from salvaged grey seat belts, and uncut used as buttons.
Talking about the design process of the limited-edition rain jacket, Rewilder said: “We wanted this to be an experiment proving that really amazing product can be made out of discarded materials. We flipped the design process, letting the materials dictate the design rather than designing first and then finding materials to fit.”
Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyles including sustainable and green living. She also offers content services to businesses and individuals at Rosamedea.com