Treedom: Digital platform allowing consumers to have a tree planted by smallholder farmers and track its story online

Treedom has developed a novel approach to tree planting where you can have someone plant a tree for you and then follow it online. It is part of the Italy-based company’s aim to bring the topic of climate change and sustainability to consumers in “a playful, fun manner that is fully transparent”.

The digital platform enables individuals and businesses to follow their trees online, with a unique landing page, a photograph and the exact coordinates of each individual tree. Planting a tree with Treedom means financing a farmer to plant a tree and supporting it until it is productive.

Each tree is planted by smallholder farmers, predominantly located in the Southern hemisphere, on their own land. Trees that are planted include cacao, baobab, macadamia, rosewood, coffee, avocado, banana and water pear, among others in countries including Kenya, Madagascar, Nepal and Cameroon.

The farmers and their communities, generate additional income through the planting of the trees, profiting from the fruits such as avocados, oranges, lemons, cacao pods and coffee beans. The farmers have the autonomy to sell the fruit from their trees in the local markets, or use them to feed their family, thereby strengthening and diversifying their food supplies.

Since the founding of the company in 2010 in Florence, more than 800,000 trees have been planted by over 48,000 farmers in 15 countries worldwide. Treedom’s goal is planting 1,000,000 trees by the time they celebrate their 10th anniversary in April 2020, as well as establishing new projects in economically disadvantaged countries to increase their social, economic and ecological impact.

This way, a tree planted by Treedom in these sustainable agroforestry systems does not only contribute to biodiversity and the offsetting of CO2 emissions, but it also strengthens social infrastructure, supports micro-businesses, creates jobs and ensures food security in economically disadvantaged countries.

Treedom

Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyles including sustainable and green living. She also offers content services to businesses and individuals at Rosamedea.com

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