The Earthshot Prize: Prince William announces new challenges to inspire a decade of action to repair the planet

Prince William is backing global climate solutions and “a decade of action to repair the Earth” with the announcement of a global prize to tackle climate issues.

The Earthshot Prize, which will be awarded to five people every year over the next decade, is an ambitious set of challenges to inspire a decade of action to repair the planet.

It aims to provide at least 50 answers to some of the greatest problems facing the planet by 2030, including climate and energy, nature and biodiversity, oceans, air pollution and fresh water.

As well as generating new ways of thinking, The Earthshot Prize will also commend new technologies, systems, policies and solutions.

The new environmental prize has received the support of conservation charities, groups and scientists, including the legendary wildlife and natural history broadcaster Sir David Attenborough, who also narrated a short video about The Earthshot Prize.

Just as the moonshot that John F. Kennedy proposed in the 1960s catalysed new technology such as the MRI scanner and satellite dishes, Prince William wants Earthshot challenges to create a new wave of ambition and innovation around finding ways to help save the planet.

According to The Earthshot Prize website: “The challenges will be a chance for everyone’s voice to be heard, we want to motivate and inspire a new generation of thinkers, leaders and dreamers . Our prizes will reward progress across all sectors of industry and society, not just technology. The prizes could be awarded to a wide range of individuals, teams or collaborations – scientists, activists, economists, leaders, governments, banks, businesses, cities, and countries – anyone who is making a substantial development or outstanding contribution to solving our environmental challenges.”

The Earthshot Prize draws its inspiration from the concept of Moonshots, which since the 1969 moon landings has become synonymous with ambitious and ground-breaking goals.

Prince William, who made the announcement on 31 December 2019, said: “The earth is at a tipping point and we face a stark choice: either we continue as we are and irreparably damage our planet or we remember our unique power as human beings and our continual ability to lead, innovate and problem-solve. People can achieve great things. The next ten years present us with one of our greatest tests – a decade of action to repair the Earth”

The first set of Eathshot Prizes will be awarded this year, and annually up to 2030.

Image Credit: Reuters

The Earthshot Prize

Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyles including sustainable and green living. She also offers content services to businesses and individuals at



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