French fashion label 1083 have taken their brand fully circular with a range of jeans made from recycled plastic waste, which when worn out can be returned and a deposit given back to you, while the pair of returned jeans are then made into more jeans.
Known as Le Jeans Infini (The Infinite Jeans), 1083 launched the 100% recyclable and returnable jeans made from recycled materials last year after three years of research and development.
Manufacturing the jeans within France or as close to the country where possible, the company buys the recycled plastic thread from a Spanish company, Antex, 80 km from the French border. It is then dyed in Pont-de-Labeaume in the Ardèche region, before being woven in Coublanc in Burgundy-Franche-Comté, and finally made into jeans in Marseille.
The polyester fabric is then put together with buttons and labels made of the same material. It’s the single material approach that makes the 100% recyclable jeans possible. For the time being, the range has four models: two for men and two for women, priced between €119 and €129.
1083 has set up a deposit system to make sure the jeans are returned when they are at the end of their life. A €20 deposit is returned to the customer when they send their jeans back to 1083 after the pair of jeans have been worn to the end of their life. The worn jeans are then shredded and recycled again to make yet another pair.
1083 launched a crowdfunding campaign via Ulule to start the production of its first Infinite jeans last summer. It resulted in 847 pre-sales in the space of a month, when the initial goal was 100.
The Infinite jeans are not yet on sale on the brand website, but are expected to be available to buy via the website by the end of 2020.
1083 was founded by Thomas Huriez with an aim to create a brand that makes jeans and shoes in France, “less than 1083 km” from any France residents. 1083 is the number of kilometres which separate the two most distant cities of the hexagon from Porspoder in Brittany to Menton in the south-east.
Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyles including sustainable and green living. She also offers content services to businesses and individuals at Rosamedea.com