Vienna is set to reward those who opt to travel car-free – by public transport, bike or on foot – with “culture tokens” which can be exchanged for free concert and museum tickets.
The Austrian capital is launching a new app on 26 February that will track users’ mode of transport and calculate the CO2 saved compared to driving.
Users get one token once they have saved 20 kilogrammes of CO2, which would be reached if an average resident within the city limits commuted without a car for two weeks.
The tokens can be exchanged for free tickets at four participating cultural institutions including The Vienna Museum, an art exhibition space, a theatre and a classical concert venue.
Initially the app will be trialled by just 1,000 users for six months. If successful, the scheme will be rolled out to the entire capital when the trial is over.
In the initial test phase the participating institutions will not be compensated. Vienna, with its 1.8 million inhabitants, is known for its efficient public transport.
In 2019, Vienna was ranked the most liveable city in the world for the 10th year in a row.
Under a newly formed coalition government between the conservative People’s Party (OeVP) and the Greens, Austria aims to be climate neutral by 2040, a decade ahead of the EU’s target.
Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyles including sustainable and green living. She also offers content services to businesses and individuals at Rosamedea.com