European music festival, EXIT, initiates Serbia’s pledge to plant nearly 1 billion trees to help fight climate change

The Serbian Government has pledged to plant nearly 1 billion trees to combat the climate crisis thanks to an initiative launched by music festival EXIT calling on mass reforestation throughout the country.

EXIT, one of the biggest music festivals in Europe, launched the Green Я:Evolution initiative to increase Serbia’s forest cover by nearly 50%.

Green Я:Evolution was launched last November with the main goal to mobilise the public and initiate mass reforestation in Serbia and the Balkans as well as the world.

The first trees were planted on Serbia’s Fruška Gora mountain at the end of last year. Green Я:Evolution in collaboration with a team from the European Union planted 13,000 oak trees.

According to EXIT, the Serbian Government has begun developing strategic plans for countrywide mass planting actions which is expected to increase Serbia’s forest cover from the current 28% to at least 40% of the country’s total surface area.

It is estimated that by increasing reforestation worlwide from its current 30% to at least 40% of the earth’s land surface could be a key factor in fulfilling the global goal of Net Zero CO2 Emissions by 2050.

EXIT Festival began life in 2000 as a youth movement for peace and freedom in Serbia and the Balkans. The festival is committed to the environment and sustainability. Celebrating its 20th anniversary this year, EXIT will introduce live streaming of concerts allowing those who couldn’t attend to enjoy the music at home, with footage interspersed with environmental videos and messages.

Audiences watching all over the world will also be able to donate to chosen eco organisations via the stream, entitled Life Stream. EXIT plans to develop Life Stream as open source platform and share it with other festivals and events who want to support the cause.

EXIT Festival’s environmental message has been at the forefront of its social activism since it launched 20 years ago. Having previously hosted activists from the Standing Rock tribe, EXIT will continue to provide a spotlight for activists from leading global environmental organisations at this year’s event, which takes place from 9-12 July at the Petrovaradin Fortress in Novi Sad.

The festival will extend an invitation to youth from around the world to join the fight for the preservation of all life on Earth with the message that only united we can make a real change.


Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyle including sustainable and green living. She also offers content services to businesses and individuals at

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