Singapore-based startup Pass It On is hoping to contribute 250,000 trees to restoration projects in West Bali by the end of this year through sales of its plantable candles and helping reforestation efforts in Bali at the same time.
Pass It On candles – which are made from100% soy wax and free of any dyes, parabens, paraffin or phthalates – pay tribute to iconic travel destinations that are endangered due to climate change.
They include The Amazon which features a goj berry and Tarocco blood orange scent; The Alps with its wildflower scent of freesia and English pear; The Great Barrier Reef featuring wood sage and sea salt; and The Taj Mahal with its white tea and ginger fragrance.
The scents were created by the Pass It On team as a reminder of these endangered destinations with the hope to encourage the current generation to do their part in protecting the environment.
The candle holders of each Pass It On candle has been designed to be like pots instead of glass jars, and the candle lid label is made with biodegradable wildflower seed infused paper, which can be planted in the candle pot when the candle finishes.
The purpose of creating the Pass It On candles stems from the company’s mission to grow more trees on the planet to combat devastating levels of carbon emissions. With every purchase of a Pass It On candle, a donation will be made to Eden Reforestation Projects to plant 10 trees in West Bali, Indonesia.
Pass It On founder Michelle Chow was inspired to start her zero-waste reusable candle project whilst on a trip to Australia’s Great Barrier Reef. Shocked at the ecological destruction of human activities on nature, she decided to create something to remind people of the need to protect and conserve the planet, and fight the climate crisis.
Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyle including sustainable and green living. She also offers content services to businesses and individuals at Rosamedea.com