Rutopía: Helping preserve the natural and cultural heritage of Mexico and its rural, indigenous communities by revolutionising tourism

Mexico City-based social enterprise Rutopía is helping travellers seeking authentic experiences outside the conventional routes, to access rural, indigenous communities who want to share the cultural and natural richness of their land.

Rutopía preserves the natural and cultural heritage of Mexico and its rural communities by revolutionising tourism so that the earnings really gets to where it is needed the most.

The travel agency, which facilitates community-based tourism, “package” the tours that indigenous communities in Mexico offer while helping them manage their reservations.

The Mixtec community in the state of Oaxaca, who have been farming agave plants for centuries is one such indigenous community benefiting from their partnership with Rutopía, who serve as intermediaries between the communities and travellers.

Rutopía say: “The best way to get to know a culture is to connect with its people and the nature of its environment

“When we travel, we want to get to know real people, connect with them and discover their places. We like to see Mexico through the eyes of its people and from the inside out, living the way they live, doing what they do.”

Rutopía operates what it refers to as “bio-cultural trips”. According to the travel agency, these bio-cultural trips focus on highlighting nature, traditions, stories and knowledge from each destination such as language and handicrafts.

Rutopia offers bio-cultural experiences for two main reasons so that travellers get a unique experience and so that indigenous communities revalue their heritage and their culture.


Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyle including sustainable and green living. She also offers content services to businesses and individuals at

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