Green Alley Award: Europe’s annual startup prize for the circular economy opens for entries

Europe’s first startup prize for the Circular Economy – Green Alley Award – is seeking businesses that are creating innovative new technologies and solutions for tackling Europe’s waste to apply in this year’s award.

Entries are now open for the 2020 Green Alley Award, which is dedicated to three specific categories in relation to the circular economy – recycling, waste prevention, and digital solutions.

The Green Alley Award was launched in 2014 by the Landbell Group, a Germany-based waste disposal company. This year’s pize winner will take home a prize money of €25,000.

Green Alley Award say: “One of the biggest challenges humanity is facing today is the drain on natural resources by conventional consumer industries – and the immense amount of waste caused by disposable items. We want to help realise ideas that make the most efficient use of resources and reduce waste drastically – from products to services and technologies.

“We want to eliminate waste and minimize pressure on natural resources and ecosystems. Our declared goal is a climate-neutral circular economy. For a fundamental change, policies like the ban on single-use plastics in the EU are not enough. Establishing an economy that uses resources in a sustainable way needs true innovators. This is why we see our future in startups: lateral thinkers who dare challenge established processes. Offer sustainable alternatives. And convince consumers to follow suit.”

Previous winners of the award include Gelatex Technologies from Finland which offers an eco-friendly alternative to leather made from the low-value gelatine waste of the meat and leather industries without the use of toxins; and the UK startup Aeropowder, which uses feather waste from the poultry industry to produce sustainable thermal packaging.

If you are interested in applying for the award, visit the Green Alley Award website for further information.

Green Alley Award

Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyle including sustainable and green living. She also offers content services to businesses and individuals at

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