Crayola have launched a new pack of specially formulated Colors of the World crayons designed to mirror and represent over 40 skin tones from across the globe.
The crayons company believes that children should be able to “creatively and accurately colour themselves into the world they see around them”, hence creating the new Colors of the World crayon box which includes 24 new specially formulated crayons.
To ensure the new Colors of the World crayons were developed to reflect an accurate and inclusive skin tone palette, Crayola partnered with Victor Casale, former Chief Chemist and Managing Director of Research & Development at MAC cosmetics.
Crayola systematically created crayon colours that step down from light to deep shades across rose, almond and golden undertones, resulting in a 24 global shade palette of complexions.
With the Colors of the World crayons, Crayola hopes to cultivate a more inclusive world for children of all ages, races, cultures and ethnicities.
Crayola CEO Rich Wuerthele said: “With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance. We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
The Colors of the World crayon box will be available in the US from July.
Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyle including sustainable and green living. She also offers content services to businesses and individuals at Rosamedea.com