New platform Institute of Positive Fashion aims to help fashion industry be more sustainable

The British Fashion Council (BFC) has launched a new initiative, Institute of Positive Fashion (IPF), to unite the British fashion industry in the goal to be more sustainable through global collaboration and local action.

The website, launched on World Oceans Day, brings together global resources, information and campaigns to help businesses increase knowledge and embrace sustainable and people led best practices.

The BFC and IPF network will help raise awareness for Ocean Conservation and, in line with the IPF environment pillar’s initial focus on reducing waste. The organisations will also support its partner organisation, Parley for the Oceans, on a campaign to phase out single-use plastics as part of its commitment to Parley AIR (Avoid. Intercept. Redesign), Parley’s strategy to end marine plastic pollution.

In February, the BFC launched the IPF Global Initiatives Map as the first step to bring global resources into one place and align to the IPF pillars of responsibility Environment, People, Craft & Community as well as identify how they support the UN Sustainable Development Goals. At the time, the BFC set the ambition to help future proof businesses in the context of adapting to climate change.

Now every business is called to also adapt to the COVID crisis and answer the call to finally end prejudice, racism and injustices against human rights, according to the BFC. The organisation added that the industry must take this time to focus on a “re-set, and reinvent the status quo with collaboration, compassion and eco-innovation”.

The IPF aims to become the engine room for change, bringing stakeholders together to support one another and address these significant challenges as a collective.

The BFC invites creatives, innovators and industry leaders to connect, collaborate, and recreate a more responsible fashion industry. The three pillars will focus on environment – exploring circular business models, circular design principles, innovative production processes, consumption and waste reduction; people – encouraging equal, diverse, empowered workforces from head office, to supply chain to shop floor. With open, considerate and fair places to work; and community & craftsmanship – focusing on the positive impact the fashion industry has on communities and role skills and craftmanship can play in sustaining local livelihoods.

Caroline Rush, CEO of the BFC, said: “At times of crisis there is an opportunity to vision a new future. The UK’s creativity leads not just in design, but business thinking and there are no better businesses to now focus on what the industry should look like, who our workforces are, how they should be treated and the impact innovation can have on our national communities.

“We are proud…to share a platform where we can pool global resources and unite in action. There is so much more our industry can do, in so many ways. It has a powerful voice that influences many and it should be used to confront issues from environment to tackling racism and prejudice.”

Institute of Positive Fashion

Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyle including sustainable and green living. She also offers content services to businesses and individuals at

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