Environmental organisation City to Sea has set up a #ContactlessCoffee initiative to encourage coffee shops now reopening in the UK to accept reusable coffee cups from customers in a way that is safe and secure.
The Bristol-based nonprofit organisation decided to launch the #ContactlessCoffee campaign to help keep reusable coffee cups on the menu, having found misinformation around the supposed hygiene benefits of single-use plastics in response to Coronavirus to be “alarming”.
Rebecca Burgess, CEO of City to Sea, said: “I am saddened to see the plastics industry feeding on people’s fear to push its own agenda. Despite what the plastic industry wants us to believe, single-use plastic is no safer. While Coronavirus doesn’t care which we use, when it comes to the planet, there is a BIG difference between single-use and reusable.”
City to Sea partnered with Better Food to create a short video highlighting the latest best practice when it comes to reusables. The video outlines a simple, four-step process and to enable consumers to use reusable coffee cups in coffee shops without the barista having any contact with the reusable cup.
City to Sea will continue to working closely with Better Food and other organisations over the coming weeks, to continue to support businesses get back up on their feet in the safest, most responsible way and in alignment with Government guidance.
Part of the #ContactlessCoffee campaign will be establishing an Action Group on Reusables to continue to provide guidance based on facts, not fear.
Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyle including sustainable and green living. She also offers content services to businesses and individuals at Rosamedea.com
