La Vie est Belt: French startup turns old car, bike and fire hose tyre waste in to fashion accessories

French startup La Vie est Belt is eliminating bike, fire hose and car tyre waste by turning them into fashion accessories. 

The northern France-based business turns old tyres into belts using leatherworking skills and tools. Any tyre scraps leftover from the process of making belts are then turned into key rings and bow ties, ensuring that La Vie est Belt is as zero-waste as it possibly can be.

The product is 100% made in Roubaix, France. The company collects its raw materials locally from 14 waste drop-off centres, bike repair shops, and from sporting goods retailer Decathlon brand which has set up collection points in the north of France.

An inclusion through employment workshop in Tourcoing teaches leatherworking skills to the long-term unemployed, who create the belts that La Vie est Belt sells through its website.

In addition to the belts, La Vie est Belt also reclaim old fabrics such as sheets and curtains are turn them into boxer shorts and hair scrunchies.

La Vie est Belt was founded in 2017 by Hubert Motte, who returned to France from Colombia, where he led recycling workshops in city neighbourhoods. The huge volume of waste there was a revelation for him and inspired the question: “why produce with new materials when there is so much recoverable waste?”

La Vie est Belt

Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyle including sustainable and green living. She also offers content services to businesses and individuals at

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